Terms of service Set Your Users’ Expectations One of the purposes of a terms of service policy is to explain the rules and guidelines your users must follow while accessing your services, which helps set their expectations. By clearly communicating what’s allowed and prohibited on your website or app and explaining to your users the consequences of breaking those rules, you make it easier for your business to prevent users from abusing your services or causing harm to others. Terms of Service Limit Your Liabilities You can include various disclaimers within your terms of service to help protect your website or app from being held liable for things like: Loss of profits Personal injury Warranty issues Misrepresented products Computer issues Establishing what your business is and isn’t liable for in a ToS agreement limits what you can be sued for and may save you thousands in legal fees. Terms of Service Help Maintain Your Intellectual Property Rights As a business owner, you probably have content and branding that you own and use that you don’t want other people to steal, copy, or reproduce. A terms of service agreement can establish your rights over your property and explain if and how other people can legally use those materials. You might also consider including a copyright disclaimer for any original work of creative expression that you capture in a tangible form.